Advertising s greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and`brand magic. The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.
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Advertising s greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and`brand magic. The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.
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Add this copy of How to Use Advertising to Build Strong Brands to cart. $25.17, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Sage Publications.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780761912439.
Add this copy of How to Use Advertising to Build Strong Brands to cart. $48.52, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by SAGE Publications, Inc.
Add this copy of How to Use Advertising to Build Strong Brands to cart. $50.32, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1999 by Sage Publications, Inc.
Add this copy of How to Use Advertising to Build Strong Brands to cart. $60.12, Sold by Wagon Wheel Books rated 5.0 out of 5 stars, ships from DFW, TX, UNITED STATES, published 1999 by Sage Publications, Inc.
Add this copy of How to Use Advertising to Build Strong Brands to cart. $111.67, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by SAGE Publications, Inc.
