Skip to main content alibris logo

How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone

by ,

Write The First Customer Review
How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone - Hoover, John, PH.D., and Sparkman, Bill
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

The challenge for sales professionals is to surgically implant enough of a clue in their customers to reach the correct buying decision. The problem comes when salespeople forget that they have inner idiots, too.

loading
How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone 2005, Wiley, Hoboken, NJ

ISBN-13: 9780471718543

Trade paperback