Today's business person needs media training. When it comes to meeting the press, even the most successful business professional is often unsure how to best express his/her views and put forth the company's message most effectively. How to Make the Most Out of Every Media Appearance is an indispensable guide for anyone -including business professionals -- who has to face the public through the media. Whether in preparation for an appearance on a national investigative magazine show, a product-plugging opportunity on a local ...
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Today's business person needs media training. When it comes to meeting the press, even the most successful business professional is often unsure how to best express his/her views and put forth the company's message most effectively. How to Make the Most Out of Every Media Appearance is an indispensable guide for anyone -including business professionals -- who has to face the public through the media. Whether in preparation for an appearance on a national investigative magazine show, a product-plugging opportunity on a local radio show or an in-depth interview by a well-prepared reporter for a major newspaper, How to Make the Most Out of Every Media Appearance how to make the most of every interview, conversation, speech and email. Author George Merlis, an Emmy-winning television producer and veteran media training consultant, delivers a prescriptive program for media mastery based upon three key principles gleaned from his many years of experience on both sides of the media equation: 1 Have a Message, Prepare the Message 2 Know the Media, Know the Medium 3 Deliver the Message, Then Shut Up. Readers will learn how to: define their message and make it media-friendly, what the media l
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