All too often a weak or inappropriate title prevents a book from being noticed by its intended audience. Book marketing expert Nat G. Bodian applies his nearly thirty years of experience, together with information from many colleagues, in How to Choose a Winning Title . This quick-reference volume answers questions and provides numerous ideas on titling. Organized for easy use, all types of books are discussed from sci-tech, business, cookbooks, and engineering to reference and college publications.
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All too often a weak or inappropriate title prevents a book from being noticed by its intended audience. Book marketing expert Nat G. Bodian applies his nearly thirty years of experience, together with information from many colleagues, in How to Choose a Winning Title . This quick-reference volume answers questions and provides numerous ideas on titling. Organized for easy use, all types of books are discussed from sci-tech, business, cookbooks, and engineering to reference and college publications.
Read Less
Add this copy of How to Choose a Winning Title: a Guide for Writers, to cart. $173.39, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1989 by Greenwood.
