An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies. of color photos.
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An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies. of color photos.
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Add this copy of How to Advertise to cart. $1.99, very good condition, Sold by Gladewater Books rated 5.0 out of 5 stars, ships from Gladewater, TX, UNITED STATES, published 1978 by St. Martin's Press.
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Seller's Description:
Very good in very good dust jacket. jacket a little soiled and worn at edges, some staining of inner surface of jacket; copy has faded and soiled page blocks and endpapers; text and binding fine. Sewn binding. Paper over boards. Audience: General/trade.
Add this copy of How to Advertise to cart. $1.99, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by Thomas Dunne Books.
Add this copy of How to Advertise to cart. $2.88, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1978 by St. Martin's Press.
Add this copy of How to Advertise to cart. $2.88, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1978 by St. Martin's Press.
Add this copy of How to Advertise to cart. $2.88, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1978 by St. Martin's Press.
Add this copy of How to Advertise to cart. $2.89, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1978 by St. Martin's Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of How to Advertise to cart. $2.99, very good condition, Sold by Clerical Plus rated 5.0 out of 5 stars, ships from Shelton, CT, UNITED STATES, published 1978 by St. Martin's Press.
Add this copy of How to Advertise to cart. $3.50, good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1978 by St. Martin's Press.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of How to Advertise to cart. $5.02, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1978 by St. Martin's Press.
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of How to Advertise to cart. $8.25, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1979 by Kogan Page Ltd.