Tequila is one of the fastest-growing spirits categories in America, the margarita the country's most popular cocktail. But no longer is it only cheap party fuel--it has become America's luxury sipping spirit. "How the Gringos Stole Tequila" traces this evolution. Martineau spent several years immersing herself in the world of tequila--traveling to visit distillers and farmers in Mexico, meeting and tasting with leading experts and mixologists around the United States, and interviewing academics on either side of the border ...
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Tequila is one of the fastest-growing spirits categories in America, the margarita the country's most popular cocktail. But no longer is it only cheap party fuel--it has become America's luxury sipping spirit. "How the Gringos Stole Tequila" traces this evolution. Martineau spent several years immersing herself in the world of tequila--traveling to visit distillers and farmers in Mexico, meeting and tasting with leading experts and mixologists around the United States, and interviewing academics on either side of the border who have studied the spirit and its raw material: agave. The book addresses issues surrounding the sustainability of the limited resource that is agave, the preservation of traditional production methods, and the legal constructs designed to protect tequila from counterfeiting. It examines the agave advocacy movement--made up of agave growers, distillers, bartenders, importers, and scholars--that has grown up alongside the spirit's swelling popularity.
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Add this copy of How the Gringos Stole Tequila: the Modern Age of Mexico to cart. $7.59, fair condition, Sold by Book Outpost rated 5.0 out of 5 stars, ships from Pittsburgh, PA, UNITED STATES, published 2019 by Trinity University Press.
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New. Trade paperback (US). Glued binding. 312 p. Contains: Unspecified, Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of How the Gringos Stole Tequila: The Modern Age of Mexico to cart. $12.88, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2019 by Trinity University Press.
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Fine. Trade paperback (US). Glued binding. 312 p. Contains: Unspecified, Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.