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How Traditions Live and Die - Morin, Olivier
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This book brings together cognitive science and quantitative cultural history to look into the causes of cultural survival. Instead of blind and faithful imitation, it explores the appeal of traditions evolved to fit cognitive biases. This is both an introduction and an alternative to contemporary theories of cultural evolution.

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How Traditions Live and Die 2015, Oxford University Press, USA

ISBN-13: 9780190210502

Trade paperback

How Traditions Live and Die 2012, Academic

ISBN-13: 9780190210496

Hardcover