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How Expectancies Shape Experience - Kirsch, Irving, Professor, phd (Editor)
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How does one explain the power of placebo effects in medication and psychotherapy research? Why do people with medical illnesses who strongly anticipate getting better really do? Response expectancies, those unconscious subjective expectations about substances, processes and social stimuli, actually effect autonomic functioning and may be the key to how we ultimately understand the biochemistry of hope.

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How Expectancies Shape Experience 1999, APA Books, Washington, DC

ISBN-13: 9781557985866

Hardcover