In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers Buy...And Why They Don't offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and ...
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In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers Buy...And Why They Don't offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.
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Add this copy of How Customers Buy...& Why They Don't: Mapping and to cart. $6.33, like new condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2018 by Radius Book Group.
Add this copy of How Customers Buy...& Why They Don't: Mapping and to cart. $6.33, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2018 by Radius Book Group.
Add this copy of How Customers Buy...& Why They Don't: Mapping and to cart. $9.00, like new condition, Sold by Booksup rated 5.0 out of 5 stars, ships from Laguna Niguel, CA, UNITED STATES, published 2018 by Radius Book Group.
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Seller's Description:
Fine in fine dust jacket. Signed by author. Book like new. Sewn binding. Cloth over boards. With dust jacket. 352 p. Contains: Illustrations. Audience: General/trade.
Add this copy of How Customers Buy…& Why They Don't: Mapping and to cart. $10.36, good condition, Sold by Goodwill Industries of S.W.FL. rated 5.0 out of 5 stars, ships from Fort Myers, FL, UNITED STATES, published 2018 by Radius Book Group.
Add this copy of How Customers Buy...& Why They Don't: Mapping and to cart. $14.00, very good condition, Sold by Book Dispensary rated 5.0 out of 5 stars, ships from Niagara Falls, NY, UNITED STATES, published 2018 by Radius Book Group.
Add this copy of How Customers Buy…& Why They Don't: Mapping and to cart. $14.99, very good condition, Sold by HPB-Emerald rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2018 by Radius Book Group.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of How Customers Buy? & Why They Don? T: Mapping and to cart. $31.75, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Radius Book Group.
Add this copy of How Customers Buy…& Why They Don't: Mapping and to cart. $35.48, like new condition, Sold by Bedlam Books & Music rated 3.0 out of 5 stars, ships from Leominster, HEREFORDSHIRE, UNITED KINGDOM, published 2018 by Radius Book Group.
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Fine. Slight rubbing to edges of dust-jacket, now protected using removable clear wrap, otherwise in excellent condition. Next day dispatch by Royal Mail in sturdy, recyclable packaging. 1000's of satisfied customers! Please contact us with any enquiries.
Add this copy of How Customers Buy? & Why They Don? T: Mapping and to cart. $61.28, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Radius Book Group.
