This book discusses the oldest, most effective and least expensive form of market promotion available. It explains why word-of-mouth advertising works so well. An example - an elderly couple entered a copy-shop needing copies of their passports. The proprietor showed them how to use the self-service machine. With their 40p's worth of copies in hand, they offered the man a fiver, but he waved them away suggesting that they should pay the 40p next time they called. They would undoubtedly come back - and their friends and ...
Read More
This book discusses the oldest, most effective and least expensive form of market promotion available. It explains why word-of-mouth advertising works so well. An example - an elderly couple entered a copy-shop needing copies of their passports. The proprietor showed them how to use the self-service machine. With their 40p's worth of copies in hand, they offered the man a fiver, but he waved them away suggesting that they should pay the 40p next time they called. They would undoubtedly come back - and their friends and family too, to meet all their copying needs - all for giving up 40p. The book covers a wide range of word-of-mouth techniques that can be easily promoted at low cost, but with large dividends. Ideas range from award programmes and poster campaigns to communication programmes and coupons, showing how word-of-mouth can be generated in a huge variety of situations and circumstances. There are also warnings about where word-of-mouth does not work or where it can have negative effects. This is an essential book for anyone looking for brilliantly effective and inexpensive ways of promoting a business or organisation.
Read Less
Add this copy of The Hottest Ideas in Word-of-Mouth Advertising to cart. $125.01, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by Management Books 2000 Ltd.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9781852525057.