Skip to main content alibris logo
Hollywood Goes Shopping: Volume 3 - Desser, David, and Jowett, Garth S (Contributions by)
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remarkably adept at advertising both their own products and a bewildering variety of consumer commodities, successfully promoting the idea of consumption itself. Hollywood Goes Shopping brings together leading film studies scholars to explore the complex and sometimes contradictory ...

loading
Hollywood Goes Shopping: Volume 3 2000, University of Minnesota Press, Minneapolis, MN

ISBN-13: 9780816635139

Trade paperback

Hollywood Goes Shopping: Volume 3 2000, University of Minnesota Press, Minneapolis, MN

ISBN-13: 9780816635122

Hardcover