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Hit Brands: How Music Builds Value for the World's Smartest Brands

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Hit Brands: How Music Builds Value for the World's Smartest Brands - Jackson, D., and Jankovich, R., and Sheinkop, E.
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Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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Hit Brands: How Music Builds Value for the World's Smartest Brands 2013, Palgrave Macmillan, Basingstoke

ISBN-13: 9781137271471

Hardcover

Hit Brands: How Music Builds Value for the World's Smartest Brands 2013, Palgrave MacMillan, London

ISBN-13: 9781349444595

2013 edition

Trade paperback