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High School Prom: Marketing, Morals, and the American Teen

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High School Prom: Marketing, Morals and the American Teen - Anderson, Ann
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Prom has been a fixture in the life of American teenagers for as long as high schools have existed. Both encapsulating and magnifying the drama of adolescence, proms have transformed from modest tea dances to costly extravaganzas supporting apparel and cosmetic makers, limousine services, hotels, magazine publishers, and hair salons. Focusing on social and economic trends, this volume examines the evolution of prom, the development of the billion-dollar prom industry, and prom's place in popular culture, including its ...

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High School Prom: Marketing, Morals and the American Teen 2012, McFarland & Co Inc, Jefferson, NC

ISBN-13: 9780786467006

Paperback