Add this copy of Hidden Causes of Reckless Advertising Waste to cart. $40.00, like new condition, Sold by Old Book Shop of Bordentown rated 3.0 out of 5 stars, ships from Bordentown, NJ, UNITED STATES, published 1913 by Lord and Thomas.
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Seller's Description:
Fine. First edition (stated). Printed stiff wrappers. 112 pp. Illustrated with line drawings. Twelve lessons on what NOT to do in the advertising game, including "Campaigns Crippled by Fallicies by Salesmen", "Resistance in the Shipping Department", "Mail Order Hit and Miss" and more. A quick perusal showed us how what was true in 1913 is also true in some form or another, a century later. Fine.
