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Hegarty on Advertising: Turning Intelligence into Magic

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Hegarty on Advertising: Turning Intelligence into Magic - Hegarty, John
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First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty's own ...

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Hegarty on Advertising: Turning Intelligence into Magic 2024, Thames & Hudson Ltd, London

ISBN-13: 9780500296967

Revised and expanded edition

Paperback

Hegarty on Advertising: Turning Intelligence into Magic 2017, Thames & Hudson Ltd, London

ISBN-13: 9780500293638

Revised and expanded edition

Hardcover

Hegarty on Advertising: Turning Intelligence into Magic 2011, Thames & Hudson Ltd, London

ISBN-13: 9780500515563

Hardcover