First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty's own ...
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First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty's own career since the original book was first published in 2011. One new section - 'Why I'm now parking my ideas in a garage' - discusses Hegarty's new company, The Garage. In the other new section - 'From Unilever to the UN via a llama' - Hegarty talks predominantly about the ad he did for the UN's 'Global Goals for their Sustainable Development' campaign.
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Add this copy of Hegarty on Advertising: Turning Intelligence into Magic to cart. $20.95, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Thames & Hudson Ltd.
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New. Contains: Unspecified. Over 130 illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Hegarty on Advertising to cart. $20.96, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2024 by Thames and Hudson Ltd.
Add this copy of Hegarty on Advertising: Turning Intelligence into Magic to cart. $22.38, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Thames & Hudson Ltd.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Contains: Unspecified. Over 130 illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Hegarty on Advertising: Turning Intelligence into Magic to cart. $22.39, like new condition, Sold by Hay-on-Wye Booksellers rated 3.0 out of 5 stars, ships from Hereford, UNITED KINGDOM, published 2024 by Thames & Hudson Ltd.
Add this copy of Hegarty on Advertising: Turning Intelligence into Magic to cart. $22.67, like new condition, Sold by Hay-on-Wye Booksellers rated 3.0 out of 5 stars, ships from Hereford, UNITED KINGDOM, published 2024 by Thames & Hudson Ltd.