"Brings together the most important theories being used today in health communication research. Covers theories across many areas of health communication inquiry, as well as many that are unique to either interpersonal and organizational contexts and health campaigns/media issues. Teaches aspiring researchers and future practioners how to design theoretically-grounded research, interventions, and campaigns"--
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"Brings together the most important theories being used today in health communication research. Covers theories across many areas of health communication inquiry, as well as many that are unique to either interpersonal and organizational contexts and health campaigns/media issues. Teaches aspiring researchers and future practioners how to design theoretically-grounded research, interventions, and campaigns"--
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