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Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.

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Health Care Marketing 3e 1994, Jones & Bartlett Publishers

ISBN-13: 9780834205277

3rd Revised edition

Hardcover