"Health Care Market Strategy" offers health care managers and marketers step-by-step advice on how to develop and implement a successful marketing strategy for their facility. This is a thorough revision of the second edition (published in 1991 under the name, "Health Care Market Planning"), and includes significantly revised chapters on strategy development, the market planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing.
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"Health Care Market Strategy" offers health care managers and marketers step-by-step advice on how to develop and implement a successful marketing strategy for their facility. This is a thorough revision of the second edition (published in 1991 under the name, "Health Care Market Planning"), and includes significantly revised chapters on strategy development, the market planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing.
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Add this copy of Health Care Market Strategy: From Planning to Action to cart. $66.51, new condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2018 by Jones & Bartlett Publishers.
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