"Health Care Market Strategy" offers health care managers and marketers step-by-step advice on how to develop and implement a successful marketing strategy for their facility. This is a thorough revision of the second edition (published in 1991 under the name, "Health Care Market Planning"), and includes significantly revised chapters on strategy development, the market planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing.
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"Health Care Market Strategy" offers health care managers and marketers step-by-step advice on how to develop and implement a successful marketing strategy for their facility. This is a thorough revision of the second edition (published in 1991 under the name, "Health Care Market Planning"), and includes significantly revised chapters on strategy development, the market planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing.
Read Less
