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Heads, You Win!: How the Best Companies Think--And How You Can Use Their Examples to Develop Critical Thinking Within Your Own Organization

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Heads, You Win!: How the Best Companies Think--And How You Can Use Their Examples to Develop Critical Thinking Within Your Own Organization - Spitzer, Quinn, and Evans, Ron
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For anyone curious about where the fault lies in great corporate mistakes (such as New Coke and AT&T's acquisition of NCR), "Heads You Win" provides on-target answers.

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Heads, You Win!: How the Best Companies Think--And How You Can Use Their Examples to Develop Critical Thinking Within Your Own Organization 1999, Touchstone Books, New York, NY

ISBN-13: 9780684838755

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