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Handbook of Scales in Tourism and Hospitality Research

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Handbook of Scales in Tourism and Hospitality Research - Gursoy, Dogan, and Uysal, Muzaffer, and Sirakaya-Turk, Ercan
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As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the ...

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Handbook of Scales in Tourism and Hospitality Research 2014, CABI Publishing, Wallingford

ISBN-13: 9781780644530

Hardcover