"This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protecting public health and the commons"--
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"This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protecting public health and the commons"--
Read Less
Add this copy of Handbook of Research on Social Marketing and Its to cart. $327.12, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Business Science Reference.
