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Handbook of Research on Narrative Advertising

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Handbook of Research on Narrative Advertising - Yilmaz, Recep (Editor)
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"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--

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    • Title: Handbook of Research on Narrative Advertising by Recep Yilmaz
    • Publisher: IGI Global
    • Print ISBN: 9781522597902, 1522597905
    • eText ISBN: 9781522597926
    • Edition: 2019
    • Format: EPUB eBook
    $285.00
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