Handbook of Research on Effective Advertising Strategies in the Social Media Age

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"-- Read More

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"-- Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $335.00 Title: Handbook of Research on Effective Advertising Strategies in the Social Media Age by Nurdan Öncel Taåkä±Ran; Recep Yä±Lmaz Publisher: IGI Global Print ISBN: 9781466681255, 146668125X eText ISBN: 9781466681279 Edition: 2015 1st edition Format: EPUB eBook	$335.00 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ