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Handbook of Research on Driving Competitive Advantage Through Sustainable, Lean, and Disruptive Innovation

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Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation - Al-Hakim, Latif (Editor), and Wu, Xiaobo (Editor), and Koronios, Andy (Editor)
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The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers in order to stay abreast on current trends within the world economy. The Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation. Highlighting ...

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Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation 2016, IGI Global, Hershey

ISBN-13: 9781522501350

Hardcover