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Guide to Fashion Entrepreneurship: The Plan, the Product, the Process

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Guide to Fashion Entrepreneurship: The Plan, the Product, the Process - Carr, Melissa G, and Hopkins Newell, Lisa
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Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business. Fashion students and aspiring fashion professionals will gain critical ...

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Guide to Fashion Entrepreneurship: The Plan, the Product, the Process 2014, Fairchild Books, New York

ISBN-13: 9781609014933

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