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Greener Products: The Making and Marketing of Sustainable Brands

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Greener Products: The Making and Marketing of Sustainable Brands - Iannuzzi, Al
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"Sustainability and its competitive advantage is the goal of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making & Marketing of Sustainable Brands, written by a renowned sustainability expert, continues to address the latest developments in the extremely fast-moving field of sustainability. Thoroughly updated, this third edition introduces new case studies, includes a new chapter on natural ...

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Greener Products: The Making and Marketing of Sustainable Brands 2011, CRC Press, Boca Raton, FL

ISBN-13: 9781439854310

Hardcover