This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing ...
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This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
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Add this copy of Great Promo Pieces to cart. $3.15, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1991 by John Wiley & Sons, Inc.
Add this copy of Great Promo Pieces: Create Your Own Brochures, to cart. $5.58, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1991 by Wiley.
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Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Great Promo Pieces: Create Your Own Brochures, to cart. $11.95, good condition, Sold by The Warm Springs Book Company rated 5.0 out of 5 stars, ships from Fremont, CA, UNITED STATES, published by New York, NY, U.S.A. : John Wiley & Sons, Incorporated, 1988.
Edition:
New York, NY, U.S.A. : John Wiley & Sons, Incorporated, 1988
Publisher:
New York, NY, U.S.A. : John Wiley & Sons, Incorporated, 1988
Language:
English
Alibris ID:
8367709189
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ISBN: 0471632244, hardback, 3rd printing, Fine Minus in Very Good ++ DJ; former company library book with a clear plastic pocket on back pastedown, otherwise no other library markings or stamps, an excellent book on how to prepare great promotional pieces, 8vo., 238 pages.,
Add this copy of Great Promo Pieces: Create Your Own Brochures, to cart. $24.33, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1991 by Wiley.
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Fine. Sewn binding. Cloth over boards. 238 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Great Promo Pieces: Create Your Own Brochures, to cart. $27.49, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1991 by Wiley.
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Seller's Description:
New. Sewn binding. Cloth over boards. 238 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Great Promo Pieces: Create Your Own Brochures, to cart. $27.50, new condition, Sold by Chidoc5 Rare Books rated 3.0 out of 5 stars, ships from Highland Park, IL, UNITED STATES, published 1988 by Wiley.
