"It's time to reboot capitalism. And purpose is the source code." Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies Discover, Define, Design and Deploy it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? How do you measure the ROI of Purpose? And how can leaders harness its power to create compelling ...
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"It's time to reboot capitalism. And purpose is the source code." Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies Discover, Define, Design and Deploy it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? How do you measure the ROI of Purpose? And how can leaders harness its power to create compelling business models and product innovations that drive both financial success and social impact? In this inspiring and insightful book, Afdhel Aziz and Bobby Jones, from leading purpose consultancy Conspiracy of Love, deliver a masterclass on the subject. Their inspiring stories of the women and men on the purpose revolution's front lines show the immense desire among so many business leaders to do meaningful work with compassion and empathy. After researching companies of every size - from tech giants like Microsoft, Google, and Salesforce, to new disruptors like Tesla, Airbnb, and Chobani to purpose stalwarts like Patagonia, TOMS, and Zappos- they show you how to unleash what they call The Purpose Flywheel, leading to ecstatic customers, motivated employees and loyal shareholders. Through wise principles such as "Purpose Is about Being the Helper, Not the Hero", "Purpose Is About Picking Your Sword and Shields" and "Purpose Is about Putting Your Money Where Your Mission Is," they provide an essential blueprint for every business leader determined to transform their organizations into forces for growth and good. Purpose is the new digital. A competitive edge like no other, driven by a tectonic shift in values. Are you ready to embrace it?
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Add this copy of Good is the New Cool: the Principles of Purpose to cart. $2.88, fair condition, Sold by Once Upon A Time Books rated 3.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2021 by Conspiracy of Love.
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Fair. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of Good is the New Cool: the Principles of Purpose to cart. $3.08, like new condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2021 by Conspiracy of Love.
Add this copy of Good is the New Cool: the Principles of Purpose to cart. $3.08, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2021 by Conspiracy of Love.
Add this copy of Good is the New Cool: the Principles of Purpose to cart. $3.08, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2021 by Conspiracy of Love.
Add this copy of Good is the New Cool: the Principles of Purpose to cart. $3.08, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2021 by Conspiracy of Love.
Add this copy of Good is the New Cool: the Principles of Purpose to cart. $3.08, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2021 by Conspiracy of Love.
Add this copy of Good is the New Cool: the Principles of Purpose to cart. $3.08, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2021 by Conspiracy of Love.
Add this copy of Good is the New Cool: the Principles of Purpose to cart. $3.35, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2021 by Conspiracy of Love.
Add this copy of Good is the New Cool: the Principles of Purpose to cart. $4.00, very good condition, Sold by Big River Books rated 5.0 out of 5 stars, ships from Powder Springs, GA, UNITED STATES, published 2021 by Conspiracy of Love.
Add this copy of Good is the New Cool: the Principles of Purpose to cart. $6.00, very good condition, Sold by Academic Book Solutions rated 5.0 out of 5 stars, ships from Medford, NY, UNITED STATES, published 2021 by Conspiracy of Love.
