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Going Global: Four Entrepreneurs Map the New World Marketplace

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Going Global: Four Entrepreneurs Map the New World Marketplace - Taylor, William C, and Webber, Alan M
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Whirlwind technology, instant communications, borderless corporations, and fluid capital: all these forces are overturning conventional business wisdom, A few global explorers are on the cutting edge, creating vital, new synergistic managerial roles and skills. This book profiles four of these innovators, including David Whitman, CEO of Whirlpool, and Barbara Kux, VP of Nestle.

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Going Global: Four Entrepreneurs Map the New World Marketplace 1999, Viking Books, New York, NY

ISBN-13: 9780670863082

Hardcover

Going Global: Four Entrepreneurs Map the New World Marketplace 1997, Penguin Group, New York, NY

ISBN-13: 9780140248999

Trade paperback