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Going Dirty: The Art of Negative Campaigning

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Going Dirty: The Art of Negative Campaigning - Mark, David
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Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.

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Going Dirty: The Art of Negative Campaigning 2007, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742545014

Trade paperback

Going Dirty: The Art of Negative Campaigning 2006, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742545007

Hardcover