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In a series of succinct chapters, Locke and Latham define goal setting, describe why it is effective at motivating business productivity increases, give the evidence that goal setting is at the heart of most other successful productivity methods, and describe how to apply and measure goal setting successfully across a range of activities from unskilled labor to the highest levels of corporate strategic management. The principles also apply to personal goal setting and motivation.
(More: see http://strongbrains.com/thinking_skills.htm )
