Through its focus, Global Media addresses a considerable lacuna in the media studies literature, which tends to have a heavy Western bias. It is an original addition to the literature on globalization, which is often abstract and anecdotal, in addition to making a major contribution to comparative research in Asia. Finally, it offers a thoughtful causal layered analysis, with a concluding argument in favor of public service television.
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Through its focus, Global Media addresses a considerable lacuna in the media studies literature, which tends to have a heavy Western bias. It is an original addition to the literature on globalization, which is often abstract and anecdotal, in addition to making a major contribution to comparative research in Asia. Finally, it offers a thoughtful causal layered analysis, with a concluding argument in favor of public service television.
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