Appropriate for upper-level college and university courses in international and global marketing. The Second Canadian Edition addresses the need to understand the global marketplace from a Canadian perspective, without being ethnocentric. It puts into practice the principal tenet of the global marketer: benefit from the similarities across diverse markets, but heed the differences. Bringing a managerial orientation to global marketing, the book covers small and large companies alike, and takes an analytical approach when ...
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Appropriate for upper-level college and university courses in international and global marketing. The Second Canadian Edition addresses the need to understand the global marketplace from a Canadian perspective, without being ethnocentric. It puts into practice the principal tenet of the global marketer: benefit from the similarities across diverse markets, but heed the differences. Bringing a managerial orientation to global marketing, the book covers small and large companies alike, and takes an analytical approach when necessary. Topical Canadian research findings are included to illustrate current management practice and behaviour.
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Add this copy of Global Marketing Management, Second Canadian Edition to cart. $12.99, like new condition, Sold by Robin Books rated 3.0 out of 5 stars, ships from Kingston, ON, CANADA, published 1999 by Pearson Education Limited.
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Fine. Paperback Fine Clean and unmarked pages Very light shelf wear to cover, otherwise like new Quality Books Because We Care-Shipped from Canada Usually ships within 1-2 business days If you buy this book from us, we will donate a book to a local school We donate 10, 000+ books to local schools every year.
