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Global Marketing, Global Edition

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Global Marketing, Global Edition - Green, Mark, and Keegan, Warren
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For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical ...

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Global Marketing, Global Edition 2020, Pearson Education Limited, Harlow

ISBN-13: 9781292304021

10th edition

Paperback