In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business , Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market ...
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In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business , Byoungho Ellie Jin helps you to take this next step. Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.
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Add this copy of Global Fashion Business: International Retailing, to cart. $50.84, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Bloomsbury Visual Arts.
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