Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce -- the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the ...
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Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce -- the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology -- attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.
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Add this copy of Global Electronic Commerce: Theory and Case Studies to cart. $13.61, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by MIT Press.
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Add this copy of Global Electronic Commerce: Theory and Case Studies to cart. $34.20, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Mit Pr.
Add this copy of Global Electronic Commerce: Theory and Case Studies to cart. $36.00, very good condition, Sold by David Kaye Books & Memorabilia rated 5.0 out of 5 stars, ships from Woodland Hills, CA, UNITED STATES, published 1999 by MIT Press.
Add this copy of Global Electronic Commerce: Theory and Case Studies to cart. $52.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by MIT Press.
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Add this copy of Global Electronic Commerce: Theory and Case Studies to cart. $112.00, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by MIT Press.
