In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and ...
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In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms.
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Add this copy of Global Brands: the Evolution of Multinationals in to cart. $20.46, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2007 by Cambridge University Press.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9780521833974.
Add this copy of Global Brands: The Evolution of Multinationals in to cart. $36.49, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Cambridge University Press.
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New. Trade paperback (US). Contains: Tables. Cambridge Studies in the Emergence of Global Enterprise . 21 tables. Intended for professional and scholarly audience.
Add this copy of Global Brands: the Evolution of Multinationals in to cart. $45.92, good condition, Sold by Lake Country Books rated 5.0 out of 5 stars, ships from Excelsior, MN, UNITED STATES, published 2007 by Cambridge University Press.
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Very Good- in Very Good + jacket. Size: 9x6x1; Clean, solid copy with no writing or marks to page surfaces. Name blacked out with marker on bottom edge of book. Light bumps to spine ends and front cover corners. Binding is tight and square. Jacket is glossy with a couple small tiny surface dings on front. Looks very good overall. Books, box sets, and items other than standard jewel case CDs and DVDs that sell for $9 or more ship in a box; under $9 in a bubble mailer. Expedited and international orders may ship in a flat rate envelope rather than a box due to cost constraints. All US-addressed items ship with complimentary delivery confirmation.
Add this copy of Global Brands: The Evolution of Multinationals in to cart. $46.82, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2013 by Cambridge University Press.
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New. Trade paperback (US). 348 p. Cambridge Studies in the Emergence of Global Enterprise . 21 Tables, unspecified. Intended for professional and scholarly audience.
Add this copy of Global Brands: the Evolution of Multinationals in to cart. $52.50, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Cambridge University Press.
Add this copy of Global Brands: The Evolution of Multinationals in to cart. $56.48, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2013 by Cambridge University Press.
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New. Trade paperback (US). Contains: Tables. Cambridge Studies in the Emergence of Global Enterprise . 21 tables. Intended for professional and scholarly audience.
Add this copy of Global Brands: the Evolution of Multinationals in to cart. $65.38, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Cambridge University Press.
Add this copy of Global Brands: The Evolution of Multinationals in to cart. $69.15, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2007 by Cambridge University Press.
Add this copy of Global Brands: the Evolution of Multinationals in to cart. $77.80, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2007 by Cambridge University Press.
Add this copy of Global Brands: the Evolution of Multinationals in to cart. $85.45, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Cambridge University Press.