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Global Alliances in Tourism and Hospitality Management

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Global Alliances in Tourism and Hospitality Management - Buhalis, Dimitrios, and Crotts, John
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How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy. It offers specific, detailed ideas and research on vital topics, including deciding how and when to form alliances, handling multicultural management issues, identifying the basic ...

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Global Alliances in Tourism and Hospitality Management 2000, Routledge, Oxford

ISBN-13: 9780789008183

Trade paperback

Global Alliances in Tourism and Hospitality Management 2000, Routledge, Oxford

ISBN-13: 9780789007834

Hardcover