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Give Your Speech, Change the World: How to Move Your Audience to Action

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Give Your Speech, Change the World: How to Move Your Audience to Action - Morgan, Nick
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Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10% to 30% of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks ...

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Give Your Speech, Change the World: How to Move Your Audience to Action 2005, Harvard Business Review Press, Boston, MA

ISBN-13: 9781591397144

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