In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point--a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one.
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In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point--a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one.
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