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General Aviation Marketing and Management

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General Aviation Marketing and Management - Sommers-Flanagan, Rita D
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This is an extensive survey of the role of general aviation in our air transportation system and its impact upon the economy. It is divided into three parts; a historical perspective and general overview, FBO management and, finally, marketing processes as they apply to general aircraft.

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General Aviation Marketing and Management 2003, Krieger Publishing Company

ISBN-13: 9781575241920

2nd Revised edition

Unknown binding