Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars-and the industry power brokers who make their fortunes-have learned to prioritize sexual attractiveness over talent as they fight a ...
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Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars-and the industry power brokers who make their fortunes-have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.
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Add this copy of Gender, Branding, and the Modern Music Industry to cart. $33.80, new condition, Sold by SurplusTextSeller rated 4.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2018 by Routledge.
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New. Print on demand Trade paperback (US). Glued binding. 266 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
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New. Trade paperback (US). Glued binding. 266 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
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New. Trade paperback (US). Glued binding. 266 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
Add this copy of Gender, Branding, and the Modern Music Industry: The to cart. $169.09, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Routledge.
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New. Print on demand Contains: Illustrations, black & white, Line drawings, black & white, Tables, black & white. Includes: line drawings, black & white, tables, black & white, illustrations, black & white. Intended for college/higher education audience.
