How are market-leading products born? Successful innovations may end up reaching a mainstream audience, but they never start off that way. That's the paradox of innovation most entrepreneurs fail to embrace-the typical people in your market are not the ones you need to woo when bringing your idea to life. Instead, find the "superfans" hidden in your audience: Those willing to take risk and put up with a messy or incomplete prototype in order to start solving the problem your product will eliminate. Show your idea to ...
Read More
How are market-leading products born? Successful innovations may end up reaching a mainstream audience, but they never start off that way. That's the paradox of innovation most entrepreneurs fail to embrace-the typical people in your market are not the ones you need to woo when bringing your idea to life. Instead, find the "superfans" hidden in your audience: Those willing to take risk and put up with a messy or incomplete prototype in order to start solving the problem your product will eliminate. Show your idea to these people. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to "play" with your idea gives you fast, accurate answers to your most pressing questions long before your product is built. Game Thinking supercharges your progress That's where Game Thinking comes in. In this groundbreaking book, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop "impossible to put down" products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens. During her time working on genre-defining games like The Sims , Rock Band , and Ultima Online , Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement. Build successful products like a (game) master Building on the principles of lean/agile design and design thinking, Game Thinking covers five powerful strategies you can use to create your next hit product: Accelerate innovation by testing your highest risk assumptions first Use insights from superfans to build a product that fits how people really behave Keep customers engaged with a coherent and compelling customer journey Improve your product concept by rapidly testing and tuning the core experience Plot your development path with the Game Thinking roadmap Get your hands on Game Thinking, and start innovating smarter today.
Read Less
Add this copy of Game Thinking: Innovate Smarter & Drive Deep Engagement to cart. $14.99, good condition, Sold by oblivion books rated 5.0 out of 5 stars, ships from seattle, WA, UNITED STATES, published 2018 by gamethinking. io.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good reading copy of an Ex-Library edition with the usual stamps and stickers. Officially withdrawn from the library and stamped "no longer property of library, " purchased at a charity event for the library system Otherwise, a clean text--NO writing, NO highlighting to text. A useful reading copy. Oversized. Clean text--NO writing, NO highlighting to text. PLEASE NOTE: Domestic US media (standard) US orders ONLY. NO international orders.
Add this copy of Game Thinking: Innovate Smarter & Drive Deep Engagement to cart. $14.99, fair condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2018 by Gamethinking.IO.
Add this copy of Game Thinking: Innovate smarter & drive deep engagement to cart. $32.17, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Gamethinking.IO.
Add this copy of Game Thinking: Innovate smarter & drive deep engagement to cart. $37.16, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2018 by Gamethinking.IO.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Kim, Scott. Fine. Trade paperback (US). Glued binding. 214 p. Contains: Illustrations, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Game Thinking: Innovate smarter & drive deep engagement to cart. $40.42, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2018 by Gamethinking.IO.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Kim, Scott. New. Trade paperback (US). Glued binding. 214 p. Contains: Illustrations, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Game Thinking: Innovate Smarter & Drive Deep Engagement to cart. $40.43, new condition, Sold by BargainBookStores rated 3.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2018 by Gamethinking. IO.