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Fundamentals of Sport Marketing - Cohen, Marsha Kent, and Pitts, Brenda G
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Covers the theories, fundamentals and practical applications of marketing to sport business. This book introduces students to the diversity of sport business. It includes several case studies and material on the innovations in the sport marketing industry, such as marketing via the Internet, alternative sports, and the global sport marketplace.

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Fundamentals of Sport Marketing 2002, Fitness Information Technology

ISBN-13: 9781885693334

2nd edition

Unknown binding