Fundamentals of Media Effects

Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry. Read More

Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry. Read Less

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  	This is a digital edition of this title. Rent eBook 180 Day Rental: $35.98 (Expires Dec 23, 2024) Buy eBook Lifetime Access: $53.96 Title: Fundamentals of Media Effects by Jennings Bryant, Bruce W. Finklea Publisher: Waveland Press, Inc Print ISBN: 9781478648857, 1478648856 eText ISBN: 9781478650652 Edition: 3rd edition Format: PDF eBook	$35.98 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ