A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
Read More
A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
Read Less
Add this copy of Fundamentals of Copy & Layout to cart. $4.00, good condition, Sold by Found Books rated 5.0 out of 5 stars, ships from AUSTIN, TX, UNITED STATES, published 1996 by McGraw-Hill Companies.
Add this copy of Fundamentals of Copy & Layout to cart. $7.49, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by McGraw-Hill Companies.
Add this copy of Fundamentals of Copy & Layout: Everything You Need to to cart. $41.47, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by McGraw-Hill.
Add this copy of Fundamentals of Copy and Layout to cart. $57.00, new condition, Sold by Just one more Chapter, ships from Miramar, FL, UNITED STATES, published 1986 by NTC/Contemporary Publishing Company.
