"Fundamentals of Business Communication distills the basic concepts and information from Ober' s "Contemporary Business Communication and places greater emphasis on grammar and mechanics. This brief text combines the traditional textbook format with a workbook and allows students to immediately test, apply, and reinforce the basics of business communication.Each chapter opens with an interview profiling managers from multinational companies (such as 3M), small entrepreneurial companies (such as iVillage), and nonprofit ...
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"Fundamentals of Business Communication distills the basic concepts and information from Ober' s "Contemporary Business Communication and places greater emphasis on grammar and mechanics. This brief text combines the traditional textbook format with a workbook and allows students to immediately test, apply, and reinforce the basics of business communication.Each chapter opens with an interview profiling managers from multinational companies (such as 3M), small entrepreneurial companies (such as iVillage), and nonprofit organizations (such as The Wilderness Society). These discussions with industry insiders set the stage for key topics covered in the chapter.Language Arts topics appear in every third chapter to introduce or review basic grammar and mechanics.Ongoing examples provide a consistent thread of instruction, illustrate business communication in context, and reinforce the importance of audience analysis.After each major topic, "Checkpoints allow students to immediately review and test their understanding of the material just covered. Progressively increasing in degree of difficulty, these features ask students to recall, define, apply, and then critically analyze what they have learned.Activities and end-of-chapter exercises that follow the "3Ps model guide students through the assessment of a "problem or a typical business scenario involving effective communication, the process of determining how to respond to the situation, and the final "product--such as an email or memo--created in response.Seven "Portfolio Projects allow students to demonstrate their communication skills to prospective employers. Students prepare: a routine informational message; claim; bad-newsmessage; persuasive request; situational business report; videotape of an oral business presentation; and a resume, cover letter, and videotape of a practice interview.
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Add this copy of Fundamentals of Contemporary Business Communication to cart. $2.28, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2003 by Houghton Mifflin.
Add this copy of Fundamentals of Contemporary Business to cart. $31.20, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Houghton Mifflin (Academic).
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 9780618073726.
Add this copy of Fundamentals of Business Communication to cart. $39.19, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Houghton Mifflin College Div.
Add this copy of Fundamentals of Business Communication to cart. $75.40, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 2003 by Houghton Mifflin.
