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Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.

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    eBook icon EPUB eBook Fundamentals of Airline Marketing

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    • Title: Fundamentals of Airline Marketing by Scott Ambrose; Blaise Waguespack
    • Publisher: Taylor & Francis
    • Print ISBN: 9780367178024, 0367178028
    • eText ISBN: 9780429614163
    • Edition: 2021 1st edition
    • Format: EPUB eBook
    $34.10
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